Journalist naturally make great content creators and social strategists. The reason? They are always looking for the story.
And, a great story usually equals great content. Great content usually equals great social media.
When it comes to content, as a journalist, you are trained to always be looking for the story, and to look deeper than what’s on the surface. When we look at a situation, we not only see what’s right in front of us, but we see what we can make with what we are given. We look beyond the obvious and dig deeper to find the heart and soul of what makes the situation interesting, appealing and headline grabbing.
Content is everywhere.
You might be laughing at the simplicity of that statement, but it’s true. When it comes to social media, content creation and social marketing, everything becomes content. But, many people don’t always think that way, and then struggle when trying to keep up their business’s social media presence.
About a month ago someone I know messaged me on Facebook. They wanted to “pick my brain” on several social marketing questions. First, why their business Facebook page wasn’t getting much interaction anymore, and second, why they weren’t seeing a lot of the pages they “liked” in their newsfeed as often as they used to.
I gave a brief explanation about all the new algorithms on Facebook. Then I asked about the type of content they were sharing.