Journalist naturally make great content creators and social strategists. The reason? They are always looking for the story.
And, a great story usually equals great content. Great content usually equals great social media.
When it comes to content, as a journalist, you are trained to always be looking for the story, and to look deeper than what’s on the surface. When we look at a situation, we not only see what’s right in front of us, but we see what we can make with what we are given. We look beyond the obvious and dig deeper to find the heart and soul of what makes the situation interesting, appealing and headline grabbing.
For example, when I walk through my local farmers’ market, I not only see vegetables, homemade breads and plants, but instead see stories. How did the head of lettuce get here? What made that woman start selling bakery items? Who catches the fresh fish?
When it comes to creating a social strategy, a lot of it is in the execution. Just like in newspapers, you can have a great story, but if they don’t click past the headline, or in this case Tweet, what does it matter.
Journalists know what it takes to grab a reader’s attention. It’s very similar to writing a headline. You don’t want to give away too much, but you also want to make it interesting without being misleading.
It’s the same thing with social media. If you give away the whole story in the 130 characters you’re allowed, why will the person click on the link and perform the action you are asking them to do?
Michelle Maskaly is a content creator and business consultant who specializes in helping businesses of all sizes capitalize on their marketing and content potential. She has worked with large media organizations such as Fox News and Bloomberg, magazines and brands, as well as chambers of commerce and small businesses. Work with Michelle by contacting her now.