The Podcast Is the New Website

Remember about 15 years ago when media organizations were debating whether or not to have a website? There was so much talk about whether it was worth it, advertising, page views, directing traffic, etc.

Some organizations fully embraced the new platform and others fought it tooth and nail. I remember hearing comments like, “what do we need that for?” or “how are we going to make money off of that?”

Now-a-days, no media-related company would even think about not having a website as part of their multimedia platform offerings.

Well, folks, podcasts are the new website – if you are in media, publishing or any type of informational business like journalism, this platform must be embraced. It’s not a new concept, but it is one that some orgniazations are taking a while to accept.

Every day, there is a new podcast popping up. In fact, just today I saw three major news organizations promoting their staff’s podcasts on Twitter. Appropriately so, they are using other social media outlets to get the message out, like doing behind-the-scenes Instagram stories showing the making of the podcast.

Podcasts are another way for your customers or readers, to consume the information you are providing. When done correctly, it adds synergy to your brand’s whole package. For employees, it’s another way to distribute the information they are collecting.

Like we saw with websites, podcasts might not immediately rake in thousands of dollars, but it is a communications platform that is here to stay. And, as with websites, in the long run, those who embrace and promote the new technology will make out better than those who don’t.

Michelle Maskaly is a multimedia communications professional, brand strategist and pet-friendly business consultant. She co-hosts a podcast for Pharmaceutical Executive magazine that can be found here, 


New Podcast!

Another amazing opportunity has come my way – the chance to co-host and content produce a brand new podcast for the magazine I am currently working for.

Introducing the Pharm Exec podcast!

Released twice a month, the podcast features interviews with pharma and biotech executives and leaders on the latest trends and issues facing the industry, as well a behind-the-scenes look at the magazine and expert insight into the pharmaceutical industry and c-suite.

You can listen to all the podcasts on the Pharm Exec SoundCloud page: And, if you want to know when the latest episode is released, follow me on Twitter or connect with me on LinkedIn.

It’s a very grassroots effort with no budget or money behind it at the moment. While that can be challenging when it comes to things like sound quality, we are finding ways around it, and embrace the hurdles.

Hope you enjoy listening!


What I Learned From My Time Working at Newspapers

What I learned from working at newspapers michelle maskalyDuring a recent interview, someone asked me what I learned the most from my time working in newspapers. I didn’t even have to think long about my answer.

“I learned so much, but if I had to narrow it down to one general lesson, I would say it was to not be complacent, embrace change and always be proactive.”

There was silence on the other end of the phone.

Obviously, they asked me to explain.

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Why Journalists Make Great Content Creators, Social Strategists

Journalist naturally make great content creators and social strategists. The reason? They are always looking for the story.

And, a great story usually equals great content. Great content usually equals great social media.

When it comes to content, as a journalist, you are trained to always be looking for the story, and to look deeper than what’s on the surface. When we look at a situation, we not only see what’s right in front of us, but we see what we can make with what we are given. We look beyond the obvious and dig deeper to find the heart and soul of what makes the situation interesting, appealing and headline grabbing.

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A Journalist’s 9/11 Story

Every year this day makes me nauseous, cautious and uncomfortable.

It was 13 years ago today I was walking out of my International Studies class at Ramapo College when I walked into the “fish bowl” and saw everyone looking up, expressionless, at the TV. I stood next to one of the vice presidents and watched the news, not knowing what to make out of everything, but knowing, I needed to be there.

There was no doubt in my mind, I needed to be there telling people’s stories. So many thoughts were running through my head.

“This is historic. This is incomprehensible. This is scary. This is something that is going to change our lives forever.”

I remember not calling my parents, or my relatives, but calling the newspaper I had just finished a summer internship with and asking if they needed any extra help. They asked if I could get into Hoboken. I said, yes, and they sent me. At the time, I wasn’t 21, and I had no clue where Hoboken even was, and Siri wasn’t even a thought then.

As I raced passed my college apartment to throw on a pair of jeans and t-shirt, grab a notebook, phone charger and my keys, one of  my soon-to-be sorority sisters asked where I was going. When I told her, she advised against it, but I said something to the effect of, “don’t worry, I’ll be fine.”

Driving down Rt. 17 in Northern Jersey, I  could see the smoke rising from the New York City skyline. My mind was going in every direction as I listened to the radio speculation about what had just happened, as well as thought to myself, “how the heck am I going to find Hoboken?”

While, I didn’t make it to Hoboken, I did make it into Jersey City. From the moment I got close to the water, people who were trying to get as far away as they could; were knocking on my car window asking if I could give them a ride out of there. Someone even asked if they could just take my car.

Instead, I forced my way into a parking lot, locked my car, said a little prayer asking that it would still be there when I got back and headed to the waterfront. I checked in briefly with my editors to see what they needed.

“Get whatever you can. Talk to people getting off the boats, buses. Get their stories. Call us back in a few hours with what you have.”


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