Just went you thought you pretty much mastered a social media channel, they go and change something. It might sound like a bad thing, or that I am complaining, but it’s not, and I’m not.
In fact, it’s a good sign, and what every business should do – continuously evolve, and create new experiences, and products, for their customers.
Instagram Stories seems to be a direct competitor to Snapchat, which I actually just started using about a month ago. I played around with it last night and immediately had questions and thoughts about how brands and businesses could use it, as well as some likes and dislikes.
First, the positives.
- I think the strongest argument for Instagram Stories, and the attribute I like the most is that you already have a dedicated group of followers who are interested in seeing your work. Now, you are just enhancing their relationship with you. You don’t have to ask them to download a new app or follow you in yet another place. You’re bringing additional content and ways to connect at an already familiar location without the end user having to do extra work.
- The way Instagram Stories are distributed in a dedicated area separate from the “regular” Instagram feed is genius for several reasons. First, they didn’t mess around with the original product that people love. You’re not forced into using the new feature. However, it gives you the flexibility that if you do want to use it, it’s accessible and easily sharable with the original product.
Journalist naturally make great content creators and social strategists. The reason? They are always looking for the story.
And, a great story usually equals great content. Great content usually equals great social media.
When it comes to content, as a journalist, you are trained to always be looking for the story, and to look deeper than what’s on the surface. When we look at a situation, we not only see what’s right in front of us, but we see what we can make with what we are given. We look beyond the obvious and dig deeper to find the heart and soul of what makes the situation interesting, appealing and headline grabbing.
Content is everywhere.
You might be laughing at the simplicity of that statement, but it’s true. When it comes to social media, content creation and social marketing, everything becomes content. But, many people don’t always think that way, and then struggle when trying to keep up their business’s social media presence.
About a month ago someone I know messaged me on Facebook. They wanted to “pick my brain” on several social marketing questions. First, why their business Facebook page wasn’t getting much interaction anymore, and second, why they weren’t seeing a lot of the pages they “liked” in their newsfeed as often as they used to.
I gave a brief explanation about all the new algorithms on Facebook. Then I asked about the type of content they were sharing.
Working remotely can be tough for some people. I happen to really enjoy it and think I am much more productive on very level.
With technology these days, it makes sense that is option is becoming more common. Plus, from a business point-of-view, it vastly widens your talent pool. What if you find the perfect employee in San Diego, but your office is in Maine. That cross-country move is likely not happening, but with remote access a company doesn’t have to lose out.
That said, I realize that working remotely is not for everyone, and I value face-time with fellow employees and especially customers. Since it does work well for me, I thought I would share my top 5 way to be successful when working remotely.