Why Journalists Make Great Content Creators, Social Strategists

Journalist naturally make great content creators and social strategists. The reason? They are always looking for the story.

And, a great story usually equals great content. Great content usually equals great social media.

When it comes to content, as a journalist, you are trained to always be looking for the story, and to look deeper than what’s on the surface. When we look at a situation, we not only see what’s right in front of us, but we see what we can make with what we are given. We look beyond the obvious and dig deeper to find the heart and soul of what makes the situation interesting, appealing and headline grabbing.

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Content Is Everywhere, and How You Can Spot It

Content is everywhere.

You might be laughing at the simplicity of that statement, but it’s true. When it comes to social media, content creation and social marketing, everything becomes content. But, many people don’t always think that way, and then struggle when trying to keep up their business’s social media presence.

About a month ago someone I know messaged me on Facebook. They wanted to “pick my brain” on several social marketing questions. First, why their business Facebook page wasn’t getting much interaction anymore, and second, why they weren’t seeing a lot of the pages they “liked” in their newsfeed as often as they used to.

I gave a brief explanation about all the new algorithms on Facebook. Then I asked about the type of content they were sharing.

Silence.

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Top 5 Ways to Be Successful When Working Remotely

Working remotely can be tough for some people. I happen to really enjoy it and think I am much more productive on very level.

With technology these days, it makes sense that is option is becoming more common. Plus, from a business point-of-view, it vastly widens your talent pool. What if you find the perfect employee in San Diego, but your office is in Maine. That cross-country move is likely not happening, but with remote access a company doesn’t have to lose out.

That said, I realize that working remotely is not for everyone, and I value face-time with fellow employees and especially customers. Since it does work well for me, I thought I would share my top 5 way to be successful when working remotely.

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I Hate September 10

September 10.

I hate this day. I might even hate it more than I hate tomorrow.

It makes me uncomfortable, anxious and sick-to-my-stomach.

But, it wasn’t until last year, after reading a meme going around Facebook and Instagram, that I completely understood why it made me feel the way I do.

It read:

“At this moment 13 years ago, millions of Americans went to bed quietly, with no thought that the next morning their world would change forever.

That night hundreds packed flight bags they would not live to open. Thousands slept with loved ones for the last time. One never knows what a new day has in store.

Let us live each day to the fullest, and never miss a chance to let those dearest to us know of our love for them.

So TONIGHT if you have someone in your life that you love, tell them …”

I cannot get through that without my tears forming in my eyes.

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