Journalist naturally make great content creators and social strategists. The reason? They are always looking for the story.
And, a great story usually equals great content. Great content usually equals great social media.
When it comes to content, as a journalist, you are trained to always be looking for the story, and to look deeper than what’s on the surface. When we look at a situation, we not only see what’s right in front of us, but we see what we can make with what we are given. We look beyond the obvious and dig deeper to find the heart and soul of what makes the situation interesting, appealing and headline grabbing.