Michelle Maskaly is a content creator and business consultant who specializes in helping businesses of all sizes capitalize on their marketing and content potential. She has worked with large media organizations such as Fox News and Bloomberg, magazines and brands, as well as chambers of commerce and small businesses. Work with Michelle by contacting her now.
Michelle can create, edit or help develop content across all platforms – print, web, social, video and multimedia. A journalist by training, she can spot the story before most, and knows how to develop and deliver it for a wide-variety of audiences. She can also teach you and your employees how to think like a journalist, and make content creation a little bit easier.
Freelance Conference Coverage
Understaffed or too busy to send one of your own staff members to a conference or event? Michelle has extensive experience covering conferences and events both domestically and internationally.
Business Solution Consulting
Sometimes you need an outsider’s perspective, or maybe just a little help.
Whether it’s a creative project, program, event, business development or marketing plan, Michelle can help move you in the right direction. Based on your goals, we ask the appropriate questions to get you thinking about areas of your business, or project, you may have not considered.
Consulting services include audit reports. Michelle can review your current copy, marketing materials, website, social media, trade show programs or events, and outline a detailed planned for how to bring them to the next level, and then you take it from there.
Pet-Friendly Business Coaching
Michelle specializes in pet-friendly tourism and business coaching.
This includes consulting on projects, as well as training and coaching programs for restaurants and stores, as well as regional tourism associations, chambers of commerces and cities who want to capitalize on the $60 billion pet industry.
Coming soon! Pet friendly business pledge program.
Media, Public Relations Services
Michelle has worked with a wide variety of groups to help generate awareness for specific events. This includes, but is not limited to generating press releases, personally reaching out to targeted media, creating media lists, advising on social media campaigns and on-site media guidance.
Trade Shows, Special Events
Often times both media and content get overlooked during a trade show. Or, sometimes you just need an extra hand. Michelle is able to quickly become a part of your team during a trade show or special event, and handle anything that a company or association may need. This includes, but is not limited to, creating live social media content, product demos, press tours and logistics.
From strategy to a complete takeover, Michelle can help with all your social media needs. She has served as the brand voice for a number of publications, media, consumer and B2B companies, as well as event companies.
As a journalist, Michelle is quick on her feet when analyzing a situation and then knowing the appropriate questions to ask to keep a conversation interesting and flowing. This makes her a successful discussion moderator. She has experience moderating large conference panels, as well as hosting intimate roundtable discussions.